ABOUT EQUIS FINANCIAL
THE EQUIS PLATFORM
Equis Financial is the premier insurance marketing organization for independent insurance agents and agency builders. Founded by field agents, Equis was designed from the ground up to be the company agents can call home, the company where agents and agency managers can build a career built to last that is both profitable and fulfilling. The Agent’s Company is much more than a tagline, it’s a promise. Through partnerships with the industry’s best carriers, we bring our agents a portfolio of products that can provide protection to the families we serve so desperately need.
MISSION STATEMENT
To respect and invest in our most valuable resource, our agents, by providing a secure and innovative environment to start and build a lasting career.
EQUIS FINANCIAL IS
BUILT ON CORE VALUES

RESPECT
TREATING OTHERS THE WAY YOU WANT TO BE TREATED
15+ CARRIER PARTNERSHIPS
AND DOZENS OF PRODUCTS



Ensuring a fast and profitable start for our new agents and continued education for our veteran agents to stay at the top of their game!
VIDEOS
ARCHIVED CALLS
GUIDED TUTORIALS
VODCASTS
SCRIPTS & GUIDES
Training Center is Equis Financial’s industry-leading training platform! No matter your level of expertise and no matter your sales preferences, Training Center is equipped to suit your unique educational needs. From instructive videos, sales insurance courses, recorded conference calls, podcasts, and more, look no further than Training Center to increase your knowledge and boost your business with The Agent’s Company!
EXECUTIVE TEAM
Nearly 4 decades worth of experience in the insurance industry makes our President & CEO uniquely qualified to lead our company. There is no person more in tune with the needs of our agents than Barry Clarkson. A company is only as good as its leadership, and for that reason we can confidently say that Equis Financial is the best company in our industry today.
When it comes to guiding agents towards quality business
management, effective recruitment tactics, and connecting with the hopes and dreams of American salespeople, there’s none better than Rob Jones. His role as Executive Vice President of Agency Development is a position perfectly tailored towards the skillset Rob has finely tuned throughout his many years in the industry. If you’re ever in search of guidance on the best path forward as an entrepreneur and agency builder, look no further than Rob Jones.
Bill Martin is a true training tour-de-force at The Agent’s Company. After years of success and experience selling in the field, Bill is now committed to his role educator and mentor as Equis Financial’s Executive Vice President of Sales Development. Through his weekly webinar series “JumpStart Live,” provided completely free to our agent base on Facebook and YouTube, Bill continually delivers industry-leading educational resources for both new and established agents in our industry.

Emily White
SENIOR VICE PRESIDENT
OF OPERATIONS
Emily White, our Senior Vice President of Operations has a vast and varied corporate experience, along with extensive entrepreneurial endeavors, making her uniquely suited to tackle the many responsibilities that fall under her title. Emily knows, better than most, what it takes to form a group of individuals into a cohesive team. Through the direction and coordination of our home office support team in Asheville, NC, Emily’s considerable contributions to Equis Financial have been instrumental to the current and future successes of our company.
Kristan Brockman
VICE PRESIDENT
OF MARKETING & LEAD OPERATIONS

Kristan joined Equis Financial as we were just getting started in June of 2016. Alongside the mentorship of our President and CEO, Barry Clarkson, Kristan built Equis’ Lead Department into what it is today — a system our agent force is proud of. It took no time to learn that Kristan was going to be a unique member of the Equis Team and would play a vital role amongst our agents, managers, partners, and her peers and colleagues alike. Throughout her time with Equis, Kristan has held a variety of responsibilities involving developing and managing the Lead Department, overseeing operations in our Lynchburg, VA office, and as of September of 2020, managing the operations for our Marketing and Events Departments as well. Over the past 5 years, Kristan has proven her dedication to Equis. She is a true Equis Warrior!

Pete Lee
SENIOR VICE PRESIDENT
OF RETIREMENT SOLUTIONS
Pete Lee is Equis Financial’s go-to authority on the state and development of Retirement Solutions at The Agent’s
Company. As the Senior Vice President of Retirement Solutions, Pete utilizes a wealth of industry knowledge stemming from decades of experience managing, developing, and integrating sales force teams specializing in annuities, IULs, tax-free
retirement, and the many other facets of American Advanced Markets. Pete also serves as an authority on compliance and development within those markets. Through his partnership with Vice President of Retirement Solutions, Bill Martin, Pete Lee has designed Equis Advanced to provide our agents with the training needed to provide their clients with safe savings and protection solutions.

Bill Martin 2.0
VICE PRESIDENT,
RETIREMENT SOLUTIONS
After graduating from the Hotel/Restaurant/Travel Administration program at Southern Illinois University – Carbondale, Bill Martin (2.0) was immediately hired by Marriott as the Assistant GM to a brand-new Courtyard property. After about 2 years, Bill left the hospitality industry knowing it would take him years to achieve the level of income he desired. Once becoming licensed in the insurance industry, Bill’s momentum in his new career field skyrocketed. Now, Bill Martin (2.0) serves as the Vice President of Retirement Solutions at Equis Financial and is directly responsible for the initiatives related to building market share of indexed produced and living benefit programs, as well as providing agent training and leadership in pursuit of making Equis Financial the preeminent life insurance marketing agency in the country!