Talent can give someone a head start, but it doesn’t guarantee long-term success. We’ve all seen it: someone comes in strong, has early wins, and then slowly fades when things get challenging. Consistency, on the other hand, creates momentum, even when motivation dips. The agents who win long-term aren’t relying on how they feel on a given day. They rely on habits.

2026 is here. A clean slate. A fresh opportunity. But if this year is going to be different, it won’t be by accident—it’ll be because you decided to be intentional. Let’s start with the big goal. For 2026, that goal is your income. Know the number. Be specific. Then break it down into 90-day sprints. When you do that, the year stops feeling overwhelming and starts feeling doable. Shorter sprints give you focus, urgency, and clarity on what needs to happen now —not “someday.”

One of the things we care deeply about at Equis Financial is recognizing the people who live out our core values every day. Not just when it’s convenient. Not just when someone’s watching. But in the way they lead, support others, and build their businesses over time. Each year, we highlight individuals who consistently represent what Equis stands for. The 2025 Core Value Award winners were recently recognized for doing just that—showing up the right way, leading by example,

We are thrilled to welcome Scott DeLong, President of DeLong Sales Group, and his incredible team into the Equis community. When we first connected with Scott, he shared a message that perfectly reflects the heart behind this partnership: “Rising tides raise all boats.”  That spirit of unity, collaboration, and collective success is exactly what makes this new chapter so exciting for all of us. A Leader Built Through Mentorship & Service Scott began his insurance career in 20

Integrity’s best-in-class technology and resource platform provides Burns Marketing Group with limitless opp ortunities to build on its innovative virtual selling model. DALLAS – DECEMBER 4, 2025 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Burns Marketing Group , an independent marketing organization based in LaGrange, Georgia, and

For Scott and Kimberly Rumbo, their Equis journey began with a simple Facebook post that changed everything. In January 2016, they saw that Barry Clarkson had joined Equis Financial. Having worked with Barry before, they commented to wish him luck—never imagining that just days later, Barry would reach out personally and ask to set up a call. “Barry’s track record of success gave us all the confidence in the world to join him again,” Scott shared. “He told us this would be ou

Before joining Equis Financial, Nick and Cindi Theodore were no strangers to hard work. They had been in the insurance industry for years but found themselves limited by the lack of technology, leads, and carrier options at their previous company. Despite their experience, they felt stuck—without the tools or infrastructure needed to truly grow. So when Equis Financial launched, they recognized something different right away. It was a company built to empower agents, not rest

Over the past two weeks on Friday's Equis Leaders’ Call, President & CEO Barry Clarkson has shared insightful visuals breaking down the hierarchies of some of Equis’ top managers. These diagrams show how each team member contributes to the overall percentage of their team — a clear illustration of balance, growth, and leadership development within a healthy organization. The great news? You can view the same type of data for your own team using the Equis Agent Dashboard  at..

Ten years ago, Dan Lambert was searching for more — more opportunity, more support, and more potential for his family’s future. He had already built a strong foundation in the industry, but the path forward was uncertain. Then came a conversation that changed everything. Bill Martin OG — one of the original founders of Equis — shared the vision for "The Agent's Company." A place where agents would be valued, equipped, and empowered. Where success wasn't reserved for a select

When Equis Financial first opened its doors in October of 2015, industry leaders saw something special taking shape—an opportunity to build a company that would not just participate in the insurance industry, but transform it. Among those early visionaries was Jerrod Ewing, President of PSI Groups and Integrity Managing Partner. Jerrod still remembers the exact day he made the decision to stake his flag with Equis— February 6, 2016 . At the time, the industry looked very diff

From the early days of Equis to today, Chris Tinsman has stayed true to the values that define our company. As one of the original agents...

As Equis marks its 10-year anniversary, we’re taking time to spotlight the agents who have been with us since the very beginning. These...

We’re thrilled to announce a brand-new way to showcase the Equis opportunity — the Gold Standard Ignite Call , happening every Tuesday at...

This December 3-4, we’re returning to Indianapolis—the same place we held our very first Equis meeting in 2016—for our Gold Standard Tour...

Integrity's new Fast Start Incentive for agents is your opportunity to receive a $1,000 bonus for submitting and being paid on 10 life...

At Equis, we know speed, simplicity, and support are crucial when you’re in the field helping families. That’s why the Carrier...

At Equis Financial, we’re committed to your success, and we know that continuous training is essential for growth. Whether you're just...

One message that stood out during the Gold Standard Tour in Phoenix, AZ is this: consistency matters. We’ve seen so many agents grow...

The Gold Standard Tour is coming to Phoenix next week, and it’s more than just another meeting — it’s where real growth happens. Whether...

As we celebrate Independence Day, it's a good time to think about more than fireworks and cookouts. What does freedom look like in your...