In the world of life insurance, opportunities for success are abundant, but the path is rarely straightforward. For many, the journey to a fulfilling career is marked by challenges, resilience, and an unwavering belief in their dreams. One of the most inspiring stories of perseverance and triumph comes from Carlos Eduardo Costa, a Diamond Elite Producer at Equis Financial. His story is a testament to the transformative power of the Equis opportunity and how dedication, faith, and grit can lead to remarkable success.
In Search of a New Beginning
Carlos’ journey began in April 2016 when he, his wife Adriana, and their two young children left Brazil in search of a better life. "We came to the United States wanting a promising future for our kids," he recalls. Though educated and running a small marketing agency in Brazil, the political and economic landscape made it nearly impossible to achieve their goals. "A socialist State flooded with corruption and inefficiency held our country back for generations, making it very difficult for us to accomplish our professional and personal goals."
With a deep belief that the U.S. would provide a path to the future they longed for, Carlos took the leap. "I believed and felt in my gut that the U.S. would give me that opportunity. I just wanted a shot. We took that shot in 2016."
Struggles and Setbacks
However, the road to opportunity wasn’t without its challenges. The first three years in the U.S. were filled with jobs that barely made ends meet. In 2019, Carlos faced a turning point when he left a stable job due to unethical practices in the leadership, choosing instead to drive for Uber to support his family. "I couldn’t stay another day in that environment, so I walked away from a $60k salary and became an Uber driver."
For three months, Carlos drove day and night, seeking his next big opportunity. That chance came in the form of a ZipRecruiter ad for Equis Financial. Intrigued and hopeful, Carlos signed up for his life insurance license, passed the test, and attended his first conference the very next day. "I felt I had landed on something special, with special, ethical people."
Overcoming the Odds
Carlos’ determination was clear, but the journey ahead wasn’t easy. "Being a foreign national whose native language was Portuguese, not English, certainly didn’t make it easier for me on the phone. I wondered… why did I get into something where dialing was such a major aspect?"
Despite the fear and initial failures—going 0 for 5 in his first three days in the field—Carlos pushed forward. Thanks to the guidance and training from Equis, including a timely Bootcamp that helped him refine his approach, he sold his first two policies the next day. "Since day one, I’ve been helped by amazing people at Equis."
A Mission of Service
Now, five years later, Carlos is one of Equis Financial’s top producers, proudly wearing the Equis Blue. His journey has not just been professional, but deeply personal and spiritual as well. "I have made it my life mission in the U.S. to be in service to others. I have been given so much by God and Life itself, and I give back every day, giving all I’ve got to everyone I serve."
Carlos' story is a powerful example of how the Equis opportunity can change lives. "My wife, our kids, and I have this company dear to our hearts. I am grateful to all the leaders who made this beautiful opportunity available. God bless Equis Financial."
A Testament to Faith, Hard Work, and Community
Carlos Eduardo Costa’s journey from Brazil to becoming a Diamond Elite Producer at Equis Financial is a testament to the power of faith, hard work, and the right opportunities. His story reminds us that success doesn’t come easily—but with determination, resilience, and the support of a strong community, anything is possible.
His dedication to serving others and unwavering commitment to his personal and professional growth exemplifies the very heart of the Equis mission: helping families achieve financial freedom while empowering agents to reach their own dreams.
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